Personal data (hereinafter referred to as “data”) are processed by us only to the extent necessary and for the purpose of providing a functional and user-friendly Internet presence, including its contents and the services offered there.
According to Article 4(1) of Regulation (EU) 2016/679, i.e. the Basic Data Protection Regulation (hereinafter referred to only as “DPA”), “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, organisation, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others about the purposes and means of processing. In addition, we inform you in the following about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.
I. Information about us as responsible persons
II Rights of users and data subjects
III. Information on data processing
I. Information about us as responsible persons
Responsible provider of this Internet presence in the data protection sense is:
II. Rights of users and data subjects
With regard to the data processing described in more detail below, users and data subjects have the right
- to obtain confirmation as to whether or not data relating to him/her are being processed, information on the data processed, further information on the data processing and copies of the data (see also Art. 15 DSGVO)
- the correction or completion of incorrect or incomplete data (see also Art. 16 FADP);
- to the immediate deletion of data relating to them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary pursuant to Art. 17 para. 3 DSGVO, to the restriction of processing in accordance with Art. 18 DSGVO;
- to the receipt of data concerning them and provided by them and to the transfer of such data to other providers/responsible parties (cf. also Art. 20 DSGVO);
- to lodge a complaint with the supervisory authority if they are of the opinion that data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 DSGVO).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or the restriction of processing that is carried out on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not apply if such notification is impossible or involves disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.
Likewise, under Art. 21 DPA, users and data subjects have the right to object to the future processing of data concerning them, provided that the data are processed by the provider in accordance with Art. 6, paragraph 1, letter f) DPA. In particular, an objection to data processing for the purpose of direct marketing is permitted.
III. Information on data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any legal storage obligations and no other information on individual processing methods is provided below.
For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider by your Internet browser. These so-called server log files are used to record, among other things, the type and version of your Internet browser, the operating system, the website from which you have switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which our Internet presence is used.
The data collected in this way is stored temporarily, but not together with other data about you.
This storage takes place on the legal basis of Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the improvement, stability, functionality and security of our Internet presence.
The data will be deleted after seven days at the latest, unless further storage for evidential purposes is required. Otherwise, the data are completely or partially excluded from deletion until the final clarification of an incident.
We use so-called cookies with our Internet presence. Cookies are small text files or other storage technologies that are stored on your terminal device by the Internet browser you use. Through these cookies, certain information from you, such as your browser or location data or your IP address, is processed to an individual extent.
This processing makes our Internet presence more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our Internet presence in different languages or the offer of a shopping basket function.
The legal basis for this processing is Art. 6 para. 1 lit. b.) DSGVO, insofar as these cookies process data for contract initiation or contract execution.
If the processing does not serve the purpose of contract initiation or contract implementation, our legitimate interest lies in the improvement of the functionality of our Internet presence. The legal basis is then Art. 6 Para. 1 lit. f) DSGVO.
These session cookies are deleted when you close your Internet browser.
b) Third party cookies
The details, in particular the purposes and legal basis for the processing of such third-party cookies, can be found in the following information.
c) Disposal option
You can prevent or restrict the installation of cookies by adjusting your Internet browser settings. You can also delete already stored cookies at any time. However, the steps and measures required for this depend on the Internet browser you are actually using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. With so-called Flash cookies, however, processing cannot be prevented by the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the Flash Player you are actually using. If you have any questions, please also use the help function or documentation of your Flash Player or contact the manufacturer or user support.
If you prevent or restrict the installation of cookies, however, this may mean that not all functions of our website can be used to their full extent.
With the following notes we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter: “newsletter”) only with the consent of the recipients or a legal permission. For this purpose, the e-mail address must be provided. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users.
Double-Opt-In and logging: The registration for my newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail with a confirmation link: By clicking this link you confirm that you want to receive my newsletter. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The registration is logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as your IP address. Changes to your data stored by the shipping service provider are also logged.
Germany: The dispatch of the newsletter and the performance measurement associated with it is based on the consent of the recipients pursuant to Art. 6(1)(a), Art. 7 DSGVO in conjunction with Art. 7(2) No. 3 UWG or on the legal permission pursuant to Art. 7(3) UWG.
The recording of the registration procedure is based on our legitimate interest in accordance with Art. 6 Para. 1 letter f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users, and also allows us to prove consent.
Cancellation and revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. Based on our legitimate interest, we may store the unsubscribed e-mail addresses for up to three years in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.
Newsletter-Dispatch service provider
The dispatch service provider can use the data of the recipients in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of my newsletter recipients to write to them itself or to pass the data on to third parties.
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from my server or, if I use a mailing service provider, from their server when the newsletter is opened. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their access locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. By registering, you agree to this statistical recording. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither my intention nor, if used, that of the mailing service provider to observe individual users. The evaluations rather serve to recognize the reading habits of my users and to adapt my contents to them or to send different contents according to the interests of my users.
Contact enquiries / Contact possibility
If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your enquiry – without the provision of this data, we cannot answer your enquiry or can only answer it to a limited extent.
The legal basis for this processing is Article 6(1)(b) DPA.
Your data will be deleted, provided that your inquiry has been finally answered and the deletion does not conflict with any legal storage obligations, such as, for example, in the case of any subsequent contract processing.
User contributions, comments and ratings
We offer you to publish questions, answers, opinions or evaluations, hereinafter only “contributions”, on our Internet pages. If you make use of this offer, we will process and publish your contribution, date and time of submission and the pseudonym you may use.
The legal basis here is Art. 6 para. 1 lit. a) DSGVO. You can revoke your consent at any time with effect for the future in accordance with Art. 7 para. 3 DSGVO. To do so, you must only inform us of your revocation.
In addition, we also process your IP and e-mail address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps if your contribution infringes the rights of third parties and/or is otherwise illegal.
The legal basis in this case is Article 6(1)(f) of the DSGVO. Our legitimate interest lies in the legal defence, if necessary.
Matomo (formerly: PIWIK)
In our internet presence we use Matomo (formerly: “PIWIK”). This is an open source software with which we can analyse the use of our internet presence. Your IP address, the website(s) of our Internet presence that you visit, the website from which you have switched to our Internet presence (referrer URL), your length of stay on our Internet presence as well as the frequency with which one of our websites is called up are processed.
To collect this data, Matomo stores a cookie on your end device via your internet browser. This cookie is valid for one week.
The legal basis is Article 6(1)(f) DSGVO. Our legitimate interest lies in the analysis and optimisation of our Internet presence.
However, we use Matomo with the anonymization function “Automatically Anonymize Visitor IPs”. This anonymization function shortens your IP address by two bytes, so that an assignment to you or to the Internet connection you use is impossible.
If you do not agree with this processing, you have the possibility to prevent the storage of the cookie by a setting in your internet browser. You will find more information on this under “Cookies” above.
In addition, you have the option of terminating the analysis of your usage behavior by means of the so-called opt-out. By confirming the link
a cookie is stored on your end device via your internet browser, which prevents further analysis. Please note, however, that you will have to click the above link again if you delete the cookies stored on your terminal device.
We use YouTube in our Internet presence. This is a video portal of YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter only referred to as “YouTube”.
YouTube is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only “Google”.
Through certification according to the EU-US Privacy Shield
guarantees Google, and thus also its subsidiary YouTube, that the EU data protection regulations will also be observed when processing data in the USA.
We use YouTube in conjunction with the Advanced Privacy Mode feature to show you videos. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our Internet presence. According to YouTube, the function “Extended Privacy Mode” has the effect that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
This connection is necessary to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time as well as the website you visit. Furthermore, a connection to the advertising network “DoubleClick” of Google will be established.
If you are logged in to YouTube at the same time, YouTube assigns the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality as well as for the analysis of usage behaviour, YouTube permanently stores cookies via your internet browser on your end device. If you do not agree with this processing, you have the possibility to prevent the storage of cookies by adjusting your internet browser settings. You will find more information on this under “Cookies” above.
Further information on the collection and use of data and your rights and protection options in this regard is held by Google in the sections
available data protection information.
Text translated with DeepL.com
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